Summary: Bitcoin Price Eyes ATH With Falling Average Executed Order Size And Rising Retail Activity

Published: 1 month and 1 day ago
Based on article from NewsBTC

Bitcoin's latest price surge has pushed it tantalizingly close to its all-time high, breaking past $122,000 for the first time since mid-July. However, a closer look at market data suggests this rally might be predominantly fueled by a different segment of investors than previous peaks.

Retail Takes the Helm as Whale Activity Dips

A recent analysis from CryptoQuant indicates a significant decline in the average executed order size within the Bitcoin futures market over recent months. This metric, which divides total traded volume by the number of executed orders, points to a shift: the current upward price momentum appears to be driven primarily by retail investors rather than large institutional players. Historically, an increase in retail dominance near market peaks has often coincided with local price tops. Meanwhile, whale involvement in the BTC futures market has reportedly decreased since Q2 2025, suggesting that institutional holders are either maintaining their existing positions from lower entry points or patiently awaiting more opportune re-entry levels.

Is a Price Correction on the Horizon?

This dynamic places Bitcoin at a critical juncture. While a continued bullish breakout above its prior all-time high remains a possibility, fresh on-chain data suggests the market might be entering a distribution phase. This is further supported by an uptick in Binance whale-to-exchange flows, which typically precede near-term price pullbacks, and changes in Bitcoin whales’ realized cap, hinting at underlying market fragility. Despite these cautionary signals, some investors are employing "Smart Dollar-Cost Averaging" (DCA) strategies, adjusting their investment timing based on market conditions, to accumulate BTC, anticipating future appreciation.

Conflicting Signals Amidst Bullish Targets

The market currently presents a mixed bag of indicators. While the rising retail participation and potential distribution phase suggest caution, not all analysts are bearish. Some projections remain highly optimistic, with targets reaching as high as $150,000 for the latter half of the year. At the time of this report, Bitcoin trades just under $120,000, holding onto modest gains from the past 24 hours, as investors weigh the various forces at play.

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