Cryptocurrency exchange Gemini is undergoing a significant strategic overhaul, announcing its withdrawal from the United Kingdom, European Union, and Australian markets. This move, accompanied by a substantial 25% workforce reduction, signals a sharpened focus on its home US market and an ambitious pivot towards the rapidly growing sector of prediction markets.
Strategic Retreat from International Markets
Gemini's decision to exit these international territories stems from a confluence of factors, including the inherent difficulty in conquering these diverse markets, constrained resources, and an elevated operational complexity that inflated its cost structure. The company explicitly stated a lack of sufficient demand in these regions to justify continued investment, underscoring its belief that the United States offers the world's largest capital markets. This strategic consolidation is further supported by an internal drive for efficiency, with artificial intelligence enhancing engineering productivity by "100 times," contributing to the overall 25% reduction in its workforce.
Pioneering the Future with Prediction Markets
Central to Gemini's new strategy is an emphatic embrace of prediction markets, particularly its own platform, Gemini Predictions, launched in December 2025. The exchange views prediction markets not just as a niche but as a burgeoning domain with the potential to rival or even surpass traditional capital markets in size and significance. Despite a challenging broader crypto landscape marked by falling asset prices and market recession, Gemini's prediction platform has already attracted over 10,000 users and processed $24 million in trading volume. This optimism is reinforced by the explosive growth seen across the wider prediction market sector, which experienced a 565.4% quarter-over-quarter surge in total trading volume during Q3 2024, reaching approximately $3.1 billion, with daily volumes in early 2026 ranging from $277 million to $550 million. This reorientation positions Gemini to capitalize on a dynamic and expanding segment of the financial world.
