Strategy, spearheaded by co-founder Michael Saylor, significantly ramped up its Bitcoin acquisition strategy throughout 2025, solidifying its dominant position as the world's leading corporate holder. This aggressive accumulation mirrors a broader, accelerating trend of publicly traded companies integrating Bitcoin into their treasury strategies, marking a pivotal year for institutional adoption of the digital asset.
Strategy's Unprecedented Accumulation in 2025
Strategy concluded 2025 with a final substantial Bitcoin purchase, adding 1,229 BTC to its extensive portfolio between December 22nd and 28th. This acquisition, valued at $108.8 million, was strategically funded through market share sales, bringing the company's total holdings to an impressive 672,497 BTC, acquired at an average price of $74,997 per coin. The year 2025 represented an accelerated phase of accumulation, with Strategy reporting Bitcoin purchases in 41 distinct weeks—a substantial increase compared to 18 in 2024 and eight in 2023. This consistent, aggressive strategy, ongoing since 2020, ensures Strategy remains the largest corporate Bitcoin holder by a significant margin, achieving a year-to-date BTC yield of 23.2%.
The Expanding Landscape of Corporate Bitcoin Treasuries
Beyond Strategy's pioneering efforts, 2025 witnessed a remarkable global expansion in corporate Bitcoin adoption. Publicly traded companies now collectively own over 1.08 million BTC across 192 firms, with the majority based in the United States, followed by Canada, the UK, and Japan. These corporate entities have emerged as the largest segment of Bitcoin holders by number, surpassing governments, private enterprises, and even DeFi protocols. A "Bitcoin treasury company" fundamentally leverages the cryptocurrency as a core balance sheet asset, raising capital through equity or debt to acquire and maintain BTC. Following Strategy's blueprint, several other prominent companies, including Twenty One Capital, Bullish, Bitcoin Standard Treasury Company, Trump Media & Technology Group, and GD Culture Group, launched or significantly expanded their Bitcoin treasury strategies in 2025, further legitimizing Bitcoin's growing role in corporate finance.
