ECOMI (OMI) is the utility and loyalty token of VeVe, a mobile-first digital-collectibles (NFT) marketplace app operated by ECOMI Technology Pte. Ltd.
OMI is natively an Ethereum (ERC-20) token, with the current contract deployed 2021-09-19 after a supply migration from an earlier 2018-era contract. Issuer-deployed bridged instances also exist on Base and Energi, and historically on BNB Smart Chain via Binance Bridge for use within the VeVe app.
OMI's differentiation rests on VeVe's licensing relationships rather than on-chain mechanics: the app has held officially licensed digital-collectible partnerships with Disney, Marvel, Pixar, Star Wars, and DC.
VeVe states that more than 8 million digital collectible NFTs have been sold on the platform since the beginning of 2021, a figure reported by the project itself. OMI is used within this closed marketplace for purchases and loyalty rewards rather than for DeFi-style fee capture, so it has no protocol revenue, fees, or TVL of the kind tracked for on-chain protocols.
OMI is a utility and loyalty token, not a governance token: no on-chain or DAO voting mechanism was found for holders.
Within the VeVe app, OMI is used for digital-collectible purchases and loyalty-reward interactions rather than staking, protocol fee payment, or collateral. Holders interact with OMI primarily as an in-app spending and rewards currency rather than as an instrument for network participation.
OMI has a circulating supply of approximately 271 billion tokens and a market capitalization near $65 million, as of 2026-09-02.
The token launched in 2018 with an initial issuance of 1 billion OMI; supply was later substantially restructured and expanded, so circulating supply today is far larger than the original 2018 figure.
ECOMI ran a token presale from 2018-04-15 to 2018-06-29 and a public ICO/crowdsale concluding 2018-09-30, pricing OMI at $0.00319; the ICO raised approximately $1.913 million against a $10.65 million target.
The current Ethereum contract was deployed 2021-09-19, later than the 2018 ICO/founding date, following a supply migration.
OMI is natively deployed on Ethereum as an ERC-20 token, secured by Ethereum's proof-of-stake consensus.
The issuer has also deployed bridged or wrapped OMI instances on Base and on Energi, and historically issued a BEP-20 version on BNB Smart Chain via Binance Bridge for use in the VeVe app. ECOMI does not operate its own independent blockchain or validator set.
ECOMI Technology Pte. Ltd. was co-founded by David Yu (Co-Founder and CEO), Daniel Crothers (Co-Founder and COO), and Joseph Janik (co-founder/advisor). David Yu had prior businesses in the licensing/retail industry dating to 1996.
An unresolved legal dispute is associated with the team: MB Technology Ltd sued Orbis Blockchain Technologies Ltd and ECOMI Technology Pte Ltd, entities linked to Yu and Crothers, in the High Court of Singapore, alleging fraud. The New Zealand Court of Appeal froze personal assets of Yu and Crothers, and the case remained ongoing as of the most recent reporting found.
ECOMI Technology Pte. Ltd. is the company that built and operates VeVe, the mobile-first digital-collectibles marketplace app that OMI serves.
VeVe, founded in 2018, is associated with Auckland, New Zealand, while ECOMI Technology's corporate registration is Singapore-based. VeVe has held officially licensed digital-collectible partnerships with major entertainment brands including Disney, Marvel, Pixar, Star Wars, and DC.
OMI has no on-chain or DAO governance mechanism: there is no token-holder voting process or public governance forum.
ECOMI Technology Pte. Ltd. and its founders retain centralized control over the project and the VeVe app.
OMI shows notable holder concentration among roughly 26,144 total holders: the top 10 addresses control 55% of supply, and the top 100 control 74%.
The top 50 holders control 69% of supply, and on-chain liquidity risk is rated high, with a DEX liquidity-to-market-cap ratio of about 0.32%, in the bottom decile versus peers of similar size; on-chain 24-hour liquidity has been as low as roughly $36,300, indicating most trading activity occurs on centralized exchanges rather than on-chain pools.